Finding Your Place Amidst Twitter’s Chaos

May 18, 2018
- Thought Leadership
Author - Erin Himes

About 10 years after the website’s inception, a man ran his campaign for President of the United States largely in 140 character messages. How did we get here? And how does this work for your business? Let’s discuss.

I still remember deciding to join Twitter when I was 16, drawn in by the idea that I could tweet to my favorite celebrities and they might just see it. It’s that same allure is what made Twitter so appealing to people from its inception- it made the world feel small, and made it feel possible for those with 2 followers or 2 million to be able to communicate.

Ushered in by the creation of the first official POTUS handle in 2013, Twitter has risen quickly to the center of our political world. You can’t watch the news without seeing a headline about the President’s tweets, a trend that has caused a bit of a bad reputation for the social platform.

But what continues to make Twitter valuable to its users is the ability to curate a feed that appeals to individual interests and values. You could stay on your homepage and only see commentary on local news, your favorite sports team, or the world of fashion, should you chose to only follow accounts related to those topics. It provides a resource for learning more about your craft, following daily news, and being entertained by dynamic and interesting individuals.

What about for a brand?

Twitter is an especially great platform for consumer-facing businesses to connect with their customers, to answer questions in real time, and to provide resources to those with questions. It is perhaps the most excellent platform for making the world seem smaller in this way, allowing celebrities and large brands to go straight to their consumer.

Industry leaders can also use Twitter as a valuable resource for connecting with other creatives in their industry and getting into thought-provoking conversations. For example, advertising companies or professionals can jump in on Adweek’s weekly chat, where they pose questions for their community to answer. In the same way that Twitter helps individuals expand on their craft, it can help connect brands with other forward-thinkers in their space.

With some of our content clients, Twitter has provided a space to connect with community during events, amplify their great work, and show appreciation for those engaging with their brand. The ability to retweet and engage in a more casual manner makes Twitter a great spot for strengthening the connection between brand and audience.

While Twitter’s purpose has become confusing to many as Trump continues to crash around the political sphere like a bull in a china shop, don’t let that deter you. There are plenty of little corners filled with people who have an interest in what you’re doing.

Want help figuring out if Twitter is right for your brand, and how to tackle strategy for it? Let’s chat.