When it came to creating a website for PRØHBTD, we knew that the leading purveyors and creators of cannabis culture required a site that truly was unlike any other.
They were looking for a space that combined the video capabilities of Netflix, shopping abilities of Hypebeast, and storytelling elements akin to Vice. The challenge? A platform that could speak to all of those didn’t entirely exist. We took a moment to chat with Drew Baker, Funkhaus Partner and Technical Director, to learn more about the technology side of all that is PRØHBTD.
PRØHBTD has a singular tech build that integrates both commerce and content seamlessly. Can you talk a bit about your approach in creating a website that works across capabilities?
There was a desire from the client, and design called for it as well, to have the website serve three different major functions.
Another third is dedicated to video content. We were looking at the likes of Netflix, aiming to create an online streaming platform that was organized around episodic TV but also served up the individual videos in a manner that functioned like a constant stream of online videos. The challenge there was trying to figure out how to arrange and organize the content, and then build a website around something that goes on forever.
The remaining third is an e-commerce platform that’s tied into the former two portions of the site where users can shop videos, editorials—everything is integrated.
Are there any high-level components of the tech side of the site that we should know about?
What makes this build different from the rest and how does it define the future of Funkhaus programming?
We evolved our new tech stack called Stackhaus, which we’ll continue to use in the future. The challenges we faced with this project largely highlighted or confirmed the decisions we had made along the way with projects outside of PRØHBTD, such as using Nuxt for the front-end. It also confirmed the importance of server side rendering and SEO—we’re moving to the final version of this, which is server side generation, and that’s an exciting element for the future.
Looking for a tech-based solution, storytelling platform, or revamped digital home? Hit us up.