Bacon & Sons

Branding

Bacon & Sons is a production studio focusing on commercial production, branded entertainment, network promotion, and digital and long-form programming.

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They approached us with a few simple-yet-mandatory requests for a new brand identity:

(1) It must have a pig
(2) It required quirk and unexpectedness
(3) It had to reflect an Americana sensibility

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With these guidelines in mind, we started sourcing old farming calendars and machinery brands, then broadened our search towards post-war industrial signage and diner menus from the 1950’s.

The brand integrates the pig in several use cases: a stationary pig is set atop the word Bacon, locking the word in place; the pig acts as a B&S stamp for collateral materials; finally, the pig can sit suspended whimsically under a hot air balloon. The floating pig is present in the motion graphics package that the client uses as pre-roll before their reels. As the pig ascends past the wordmark, it is plopped atop the mark, its final resting position.
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This business card holds the Funkhaus record for thickest to date – it’s practically the weight of a drink coaster.

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We also produced old ’50s-style hotel keychains and a ribbon for client packaging that further solidifies the hand-made, Americana nature of the brand.baconsons02

“We’ve been left with a visual identity that is perfectly scalable and malleable, yet remains true to its ideal. And it makes you smile. What’s better than that?”