“Funkhaus was by far the most creative team we interviewed for the job. They immediately understood the direction we wanted to go and brought a fresh perspective to the brand.”
The main directive for Black Dog was to create a website that would reflect its parent company’s prestigious brand, but also function independently. Considering the music video division as the younger-and-hipper child to RSA, we developed a color palette and fonts to support their existing logo and formally establish the identity. We landed on the font “Rockwell,” taken from classic eye-reading charts, which has great personality but is still clean and legible even at a very small weight.
The sheer amount of work and the number of directors provided another challenge, as well as the vast differences in content across offices. We solved this problem with a regional IP detect, that allows the company to curate the US and UK’s work and rosters independently. A quick-access menu on every director’s page allows the viewer to navigate easily between talent across the website, and gives each office the flexibility to share news that is uniquely relevant to their region.
The site is a dark and neo-gothic experience, with an imperfect, hand-drawn logo to top it off. The design takes a backseat to the work, which is as it should be, and harmonizes well into the tryptic that is RSA, Scott Free, and Black Dog Films.