Working with Eskimo meant navigating the dualities that define them. Rugged yet elegant, Eskimo needed a brand identity that played into both notions of their business and a website that showcased the plethora of work without any clutter.
Eskimo is the type of brand that can live out in the wild but also in a showroom; survivalists with a heritage feel. Finding the middle ground between these two qualities meant tapping into the practical and primitive with a logo that infused both modern and minimal. This utilitarian yet elegant vibe guided our approach to the website, where a seamless navigation gives way to a limitless yet focused website experience.