The producing team at Hey Baby had just formed their new production company and looked to Funkhaus to establish a brand identity with gravitas.
With a familial approach to doing business, our work had to create a system that would be recognizable and trustworthy. It was also important to strike a balance of playfulness to match the name itself, yet not push so far that it became unserious.
Inspired by their team’s connection to Scandinavian design, we took a geo-sans approach that stacked the two words, making it more of a logo than a traditionally-read phrase.
Then to further lend warmth, we matched this with a rich, contemporary orange, inspired by the Cut-Outs of Henri Matisse.
Finally, a hand-drawn “HB” monogram is a humanized element of the brand that can be used when the application calls for it – whether letterhead or other collateral items.