Jayne Design Studio

Website/Branding

Jayne Design Studio is one of the top interior design and decoration firms in the country. With 25 years of prestigious work under their belt, they were in need of a timeless rebrand that could set them apart for the next 25 years.

“We were seeking a fresh point of view – we wanted to work with designers that knew how to present visual material in an artful, interesting way.”

Our primary aim was to design a website that would showcase the past 25 years of Thomas’ work, reinforcing his portfolio to his existing clients and followers, while also speaking a modern visual language for the next generation of Jayne clients. We found inspiration in the world of museum and art gallery graphic design. We employed negative space and a clean, minimal aesthetic alongside legible typography with large images to highlight specific details in Thomas’ work.

The menu serves as a standard site map and also an interactive project slider for quick access to latest work. Background colors transition as the user scrolls through different sections of the website, much like individually-curated galleries within a museum.

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“In our work, the setting and history of a house influences the direction our decoration takes, yet the results are still contemporary (our motto is Decoration – ancient and modern). This is a difficult thing to convey in a site and identity, and Funkhaus was very good at translating these ideas into their design.”

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With the studio’s “Ancient and Modern” philosophy we created a mark that would capture both elements – the flourish of design’s past and the sophisticated simplicity of modern museum design. The result is a diptych of sorts – the J representing the Ancient decoration and the D becoming a simple shape upon which the rest of the brand anchors to the letterform’s vertical axis.

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Thomas is also known for commissioning custom furniture in all his projects, so we proposed that the logo be used as a classic maker’s mark that could be pressed into leather or burned into the wood of a chair.

The color suite is pulled from one of Thomas’ favorite paintings, Henry Walton’s A Gentleman at Breakfast. To him, the painting represents the philosophy of combining contemporary and past design to create a truly modern take – the gentleman sits in a very classic scene with a thoroughly modern chair, embroidered with an incredibly bold pattern for its time.

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