The old site had a lot of moving parts with copious subsections that left it feeling cluttered. Our task was to break down the user flow and find a smart way to silo the work into the least amount of sections, creating a seamless progression when navigating from one to the next.
The challenge for us was being faced with a plethora of “too good” by our client: they simply had so many fantastic projects to feature alongside bios, credits, and descriptions, that we had to make a concerted effort not to fall into the trap of designing a clunky or bogged down space to incorporate it all. Our solve was to build in “hidden panels” on the left and right of each detail page that allowed us to hide large amounts of copy, but could easily take over the page when clicked.
The new site is an exercise in efficient design. The black-and-white palette and symmetrical grids offer up an incredible amount of content with quick, interesting movements set in an elegant framework.