Native

Branding/Print

Native is an LA-born commercial production agency who opened their doors in 2008 and now occupies offices on both coasts. A diverse collective of self-starters, they wanted a brand that embodied their Angelino roots and captured a sense of adventure and discovery.

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Native founder, Tomer Devito, had a very clear vision of what he wanted, something as simple as a signature on a check with the support of highly illustrative elements to back it up. He also asked that we incorporate an element of nature, being an avid outdoorsman and fisherman himself.

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We began by pulling inspiration from classic sign-painters and pinstripers, aiming to create a legible mark that would have a strong foundation in a hand-done script. After intensive sketching in early rounds, we settled on the logo you see captured in a simple circle, adding supporting texture to give a natural grit to the brand.

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We developed two takes on the design – one that can act as the more professional, corporate-facing mark with the logo as a stand-alone, and the second is more playful, using the logo superimposed over a image of a mountainous terrain.