We were given a very strong visual reference as inspiration from the outset: a coffee table book from Richard Long. The minimalist, thoughtful design lent itself to a seamless transition to digital properties, especially in our typographic considerations.
Chief among our challenges was creating an ecosystem that could easily foster each office and the variety of capabilities unique to their location, including commercials, branded content, film, VR, photography, and animation. We’ve employed an IP-detect that allows site content to be targeted to the proper region, giving RSA the freedom to address each market’s capabilities and needs.
We built the homepage to be flexible to share work from RSA or any of their sister properties, including Scott Free, Black Dog, 3AM, and Hey Wonderful. Director roster pages act as a digital representation of leafing through vinyl albums. You can easily access all of the names in an index-style view, or scroll over each to find an underlying, stunning still from their work.