RSA

Website/Content

In 1968, Ridley Scott and Tony Scott launched RSA, a film and television commercial production company in the UK. In the last 46 years, RSA has opened offices in London, New York, Los Angeles, and Hong Kong, and has emerged as one of the most prestigious production companies in the world.

We were given a very strong visual reference as inspiration from the outset: a coffee table book from Richard Long. The minimalist, thoughtful design lent itself to a seamless transition to digital properties, especially in our typographic considerations.

Chief among our challenges was creating an ecosystem that could easily foster each office and the variety of capabilities unique to their location, including commercials, branded content, film, VR, photography, and animation. We’ve employed an IP-detect that allows site content to be targeted to the proper region, giving RSA the freedom to address each market’s capabilities and needs.

We built the homepage to be flexible to share work from RSA or any of their sister properties, including Scott Free, Black Dog, 3AM, and Hey Wonderful. Director roster pages act as a digital representation of leafing through vinyl albums. You can easily access all of the names in an index-style view, or scroll over each to find an underlying, stunning still from their work.

Content-RSA

Our chief strategy in developing content for RSA was to effectively communicate the varied work from the prestige brand to a growing audience. First, we established a casual-yet-expert tone to implement across the website, including the News section where we house the bulk of stories on directors, work, side projects, Scott Free productions, and more. Additionally, the Branded Entertainment section of the website allows us a full case study overview on campaigns and work that reaches beyond a spot. Click on The Martian, for example, to see an overview of all of RSA’s work on the prologue films, its tie-in to branding, the VR experience, and information on the feature release itself.

In tandem with website updates, we launched a strategy including social media updates and newsletter sends. In the first quarter after the launch of our content program, users were engaging with native content 100% more than the quarter prior, with an ever-growing social media footprint.