“It’s a very intense and personal journey getting to that ‘Eureka!’ moment in the design process, and we found that Funkhaus consistently delivered bold ideas as well as all the finer details of actually building a beautiful, functional identity. We walked away knowing we had found a team we could work well with on myriad challenges moving forward.”
In our discovery sessions with the Significant Others team, we gleaned a brand ethos that was confident, experienced, modern, and rooted in partnership with the creative ecosystem built by Final Cut. Our logo explorations were a distillation of this DNA, pulling in references of Peter Saville in color and form.
The O of “Others” became an element that represented the inclusiveness of the brand, a circle of creatives with shared vision and partnership. Their personality and confidence are personified in a strong unifying brand color, a subtle blue flood across all the collateral.