STALKR

Website/Branding/Content

STALKR is the world leader in producing creative montages for commercials, film, and television. Using an exclusive network of international shooters as well as incredibly savvy creative researchers, they are responsible for some of the most memorable ads and montage sequences, including work in The Big Short, the title sequence of Transparent, and Nike’s “Courage.”

We wanted to create a very work-forward, stealthy site for STALKR, but at the same time deftly tell the story of what they do.

A custom map shows how many shooters are engaged on various continents and the black-on-black color palette is a nod to their “special ops” approach to tackling unique production challenges. The video player tray maintains this aesthetic with just a simple stripe of color at the bottom that is revealed on hover. All of this creates a site that is 100% on brand and allows for a navigation that is quick and easy to use.

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Funkhaus went through a full brand audit with the STALKR team, uncovering the competitive differentiators in their approach and refining their messaging through that process. STALKR is a team that takes serious pride in making the impossible possible.

They consider themselves “special ops ninjas,” having built a company infrastructure that enables them to say ‘yes’ to projects others would reject; to deliver on timelines that might be considered impossible to a traditional production company.

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Their attention to detail is represented in print collateral. Heavy card stock is combined with black and white foils and a bright hit of red is worked into choice areas of the materials as something unexpected.

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The resulting visual identity is a sleek, powerful mark that does not require embellishment. This logo is a grown-up evolution of their previous mark. The “K” has been customized to look like a “rewind” button – a subtle wink to the core business of re-appropriating amazing video from their treasure trove of film archives.

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STALKR approached Funkhaus to holistically refresh their brand beyond the purely visual, requesting a full messaging and content overhaul from our Content division. We started honing in on their niche was in the market, and distilled a complicated and expansive business into a concise, straight-forward About section.

This tonality set the scene for the News section, written entirely by Funkhaus, which takes a deeper look at STALKR’s work, inspirations, and vast network of filmmakers; creating a space to effectively communicate their commitment to telling compelling stories through world-class creative montages.