We wanted to create a very work-forward, stealthy site for STALKR, but at the same time deftly tell the story of what they do.
A custom map shows how many shooters are engaged on various continents and the black-on-black color palette is a nod to their “special ops” approach to tackling unique production challenges. The video player tray maintains this aesthetic with just a simple stripe of color at the bottom that is revealed on hover. All of this creates a site that is 100% on brand and allows for a navigation that is quick and easy to use.
Funkhaus went through a full brand audit with the STALKR team, uncovering the competitive differentiators in their approach and refining their messaging through that process. STALKR is a team that takes serious pride in making the impossible possible.
They consider themselves “special ops ninjas,” having built a company infrastructure that enables them to say ‘yes’ to projects others would reject; to deliver on timelines that might be considered impossible to a traditional production company.
Their attention to detail is represented in print collateral. Heavy card stock is combined with black and white foils and a bright hit of red is worked into choice areas of the materials as something unexpected.
The resulting visual identity is a sleek, powerful mark that does not require embellishment. This logo is a grown-up evolution of their previous mark. The “K” has been customized to look like a “rewind” button – a subtle wink to the core business of re-appropriating amazing video from their treasure trove of film archives.
STALKR approached Funkhaus to holistically refresh their brand beyond the purely visual, requesting a full messaging and content overhaul from our Content division. We started honing in on their niche was in the market, and distilled a complicated and expansive business into a concise, straight-forward About section.
This tonality set the scene for the News section, written entirely by Funkhaus, which takes a deeper look at STALKR’s work, inspirations, and vast network of filmmakers; creating a space to effectively communicate their commitment to telling compelling stories through world-class creative montages.