Two Bunch Palms

Website

As with all Journal Hotel Group’s properties, Two Bunch Palms Spa and Hotel has a long and storied past. The unique property is undergoing a massive two-year renovation and part of that new direction included a fresh digital face to showcase the reinvention of this Desert Hot Springs icon.

After designing the site for The Hollywood Roosevelt, we were thrilled to tackle another Journal Group Property in Two Bunch Palms. The old site mimicked the feel of an aging hotel and client base and we set out to bring new life to the digital presence to attract a fresh, young crowd to Desert Hot Springs destination.

This historic spot is eclectic and vast and we needed to create a site that could hold all of its amenities, from rooms and pools to the spa and restaurant. To accomplish this, we added breathing room on the site and kept the illustrations fun, yet simple at the same time.

The result is a space that pulls from the aesthetic of the hotel’s location and legendary healing hot springs. It has a balance of quirk and cleanliness that was necessary for its functionality and identity. The website comes alive with motion as you move through it, mimicking the water that flows through the hotel’s baths and spas. The design is flexible and can adapt as the hotel changes, allowing it to stay modern and relevant throughout time.