Because of WSF’s diverse offerings in talent management, film, television, and their roster of directors, we needed to leave design flexible enough to properly showcase the unique content of each division. Talent management took on a grid-style with simple imagery, with film and television illustrating key art, and repurposed traditional reels for the director rosters. The result is a smart website with great UI and clean image transitions.
“When we launched our new website and look we finally felt like our brand aligned with our work. Funkhaus helped us clearly identify our brand and gave us a website that integrated all the things we needed to take our company to that next level.”
“Last year when we wanted to re-brand our company, we looked into several website design+branding firms. It didn’t take us long to figure out that Funkhaus would be the ideal choice for us. During the early stages of the brand identity, they asked all the right types of questions to get to know our company inside and out – learning about our history, our culture and the type of work we represent.”
We started brand research with the location of WSF’s headquarters on the Bowery in New York and circled outwards from there. The street signs, announcements in public spaces, NYCTA’s subway typeface, and daily tabloid headlines factored into our identity presentations.
WSF is known for their approachability and communal approach to work, so we wanted to evolve the brand while still retaining a familiar and inclusive design. The “W” of the mark is a direct reference to Washington Square Park, the small square serving as a design element that can be literally punched out of collateral items. This bold, contemporary approach is art-gallery inspired, but it’s paired with a font package that keeps it user-friendly.