Funkhaus

We all have that friend that we flock to when seeking out no-nonsense advice. Funkhaus is that friend.

The pathway to finding your brand’s name is a process marked by getting to the answer of the question Shakespeare posed by way of Juliet: What’s in a name?

They say Rome wasn’t built in a day. It’s a fact that checks out and a mentality we believe. Because even though Funkhaus wasn’t around back in the days of Coliseum construction, we certainly understand a process worth the payoff.

Everyone has their thing. You know, that belief that you feel so strongly about that you firmly place a stick in sand, defend to the death, and readily argue the merits to those who say nay. We’ve got a lot of those beliefs when it comes to the world of design, content, and programming, but one that tops that list time and time again is our full belief in the importance of brand narrative.

As anyone who sat through a Fyre Festival documentary can tell you, it’s far too easy to present a false reality using social media, so it’s no surprise that users have become increasingly skeptical of brands and personalities over the years.

Let’s begin with a simple set of questions with the assumption that your brand has a website. Because if you don’t, that’s a bigger problem we’re ready to solve.

Some may say that headline reads a bit dramatic or at least sparks a momentary state of confusion. We say semantics are semantics, and content marketing is just that.

If a brand communicates in their business space and there is no brand voice around to guide it, does it make a sound? We’ll skip the debate and jump right into it. The answer is no.

Whether or not you have contracted Funkhaus for your potential website re-design, here are some of our takeaways that are key to a streamlined and successful project.

Ah, metrics. How we love to count thee, measure thee, and attribute great and otherworldly significance to thee. Here at Funkhaus, we approach the metrics madness a bit differently.