Rethinking the Website Redo

Let's begin with a simple set of questions with the assumption that your brand has a website. Because if you don't, that's a bigger problem we're ready to solve. When was your website built? Does it do everything you want it to do? Have your business goals shifted since its creation? Is it telling the whole story of who you are?

Is it time for a website redo?

It's a daunting thought for many of us—especially if you have a large stakeholder footprint or have experienced a painstakingly long process in the past.

Your brand is not stagnant, which means your website shouldn't be either. Not all things get better with age. This isn't a wine. It's a website and a direct reflection of your brand.

Whether it's the people, the projects, or the larger business goals you're aiming to reach, your brand evolves and your website should showcase that. And no, we're not saying one must redo their website anytime you shift your positioning or add a new department into the mix. What we are saying is this: take a look at your website. Is it representing the best version of your brand? Is it reflective of both the present and future of who you are and what you want to do?

With evolving technology, shifting business needs, and general changes in the industry, a website realistically has a shelf life of three to five years.

These days, your audience's first impression of your business is based almost exclusively on your website; no matter the industry you work in, your website is your digital business card. Your website should represent your brand in the most straightforward way—who you are, what you do, and how you can add value to others in whatever industry you are in. There is so much value and power in giving your website a new look; and this can mean changes that are big or small. What really matters is the strategy behind it and the way in which it utilizes the tools and capabilities of our digital-centric world.

There is one exception to the website redo argument and it is the wonderful Space Jam website. It's a relic of the past that must never be changed for both posterity's sake and the sheer fact that it's entertaining.

But you're not Space Jam. If your site looks anything like that, it's time you call us up. But we're going to assume that while your website may not feature an outdated version of Flash, it may be in need of a bit of a refresh.

Whether you're not getting the results you're looking for or want to venture into a new space, you need a website to do that. If you feel like your digital presence is a bit dusty or simply feel like it's time to show the world the new and improved you, you need a website to do that.

Ready to make the leap? Hit us up. We'd be stoked to get your website to the place is deserves to be.