Angus Wall, Academy Award–winning editor and founder of MakeMake, calls his multi-company entertainment studio a 25-year-old startup. In that time, he grew Rock Paper Scissors into a powerhouse and added four additional companies to round out a robust production ecosystem. Despite their individual strengths, the collective operated as a fragmented whole. MakeMake approached Funkhaus to define their shared story, unify their positioning, and bring clarity to their outward-facing identity.
MakeMake
Designing the launch of a new breed entertainment studio
Brand Positioning
Forming the collective story of many companies coming together under one studio banner
To understand how 6 companies could be presented as one organism, we had to know the inner workings intimately. We defined a foundational ethos that supports and respects the individual companies while simultaneously uniting them. A naming process followed, grounded in foundational research and storytelling, that culminated in a clear winner: MakeMake.
Digital
Architecting a digital home for a community of brands
With MakeMake newly identified as the umbrella studio, our goal was to present a unified story for the collective while also retaining separate experiences if users sought to navigate directly to a company sub-website within the group. We decided to wrap the digital experience in a user interface that functions like a fanned-out deck of cards, always accessible when opening the menu.
Though there is a singular URL framework, each sibling company can stand alone as a self-contained website experience. Legacy clientele of an individual brand can directly visit and experience that company’s site as its own singular offering, while the new design story illustrates that each company is now part of a larger studio.
Content Marketing
Bringing a symphony of voices alive in harmony
Our work defining MakeMake’s values, voice, and positioning shaped the About copy for each company and established clear guidelines for a unified brand presence. From there, we built a content marketing program that presents a shared narrative across the studio while preserving each brand’s individuality.
A centralized editorial hub on the website houses original content—like creative interviews—that offers a behind-the-scenes look at the MakeMake world. On social, each company maintains its own channels, guided by a cohesive set of brand standards and supported by our strategic recommendations.
