Tool of North America has been a pioneering creative force since 1995, shaping culture through their award-winning production, experiential work, and creative technology. They approached Funkhaus with an ask as ambitious as their legacy: to reimagine their entire identity, from logo and brand positioning to a full digital relaunch that captured the breadth of what they do and the pace at which they do it.
Tool of North America
A digital relaunch for a culture-shaping production juggernaut
Brand
Identity with momentum
Tool’s new logo draws from their Southern California roots, built around forward motion and a sense of perpetual momentum. The mark leans into their role as builders of culture-shaping content and experiences: bold, directional, and unmistakably Tool.
Website
Curated, modular storytelling
Bridging the worlds of production company and agency, Tool’s capabilities range from ideation and storytelling to experiential design and creative technology. Their new website brings all of this under one cohesive digital roof, creating a clear view of the depth and versatility of their work. Modular case studies and multiple discovery pathways allow Tool’s team to tailor how different audiences engage with the brand, meeting producers, creatives, and prospective clients exactly where they are.
