Since its inception in 1949, LA-based Gersh has emerged as one of the biggest names in talent and has solidified their status as a top-tier full-service agency. With a legacy long established, they found themselves in need of a refresh, which led them to Funkhaus. With a reverence for the agency’s history, we gave them a fresh new digital presence that reflects their future.
Gersh
Balancing legacy and modernity for an entertainment juggernaut
Strategy
Creative partnership with a pillar in the world of entertainment
Our work began with conversations across the company, gathering perspectives from teams with distinct goals and audiences. By synthesizing those insights, we created a cohesive design language and digital framework that gives the entire organization a single, unified home while allowing each business unit to express what makes it unique.
Website
Refined design to launch the brand into future ventures
With the use of their signature blue as a connective theme, Gersh’s new website is a modernized iteration of their distinct and discerning digital identity.
We wanted to make it immediately clear to the user that Gersh is a vessel with which creativity happens, so we jumped right into that messaging with a homepage that puts their name front and center. A masked video moving within the letters of their name energizes the visual impact and nods to the breadth of work going on at Gersh.
Design
Communicating a modern legacy through type
Type throughout the site was selected with strong rigor, always staying true to the foundational feeling of their brand. In service of a minimal look, type remains lowercase across headings and navigation, projecting a humble confidence and a sense of approachability.
