As a company, Prettybird is always looking to subvert expectations. We’ve enjoyed a long-standing partnership with the creative powerhouse, and in our most recent collaboration they challenged us to create a site that would go beyond a traditional presentation of a creative roster in the production world.
Prettybird
An immersive digital reinvention for a leading-edge creative partner
Strategy
Shining a spotlight on Prettybird’s roster of talent
We knew that to be successful in this project meant to not only create a site that was forward-thinking and futuristic, but that tells Prettybird’s story in a cinematic way, highlights their breadth of talent, and creates a memorable user experience.
Our focus was on highlighting not only their cool factor, but their capability to attract and retain talent, which shows potential partners that they are a great choice for cultivating a career.
Website Design
Using animation to move beyond a traditional portfolio
The new homepage, Creator Canvas, creates an immersive entry point into Prettybird’s world, pairing smooth motion with a dynamic mix of emerging and established filmmakers. Inspired by the flow of social feeds, it encourages exploration through movement and storytelling.
Users can move intuitively from featured projects into deeper layers of the site, with a fluid experience that keeps discovery front and center throughout.
With this feature, the user is able to choose their own adventure, from enjoying the imagery of featured projects to diving deeper into the company’s story throughout the site, fluidity was a consistent standard we held ourselves to in the user experience of Prettybird.
Dual Navigation
Balancing avant garde exploration with traditional menu design
We paired this avant garde homepage with an easily-accessible shelf menu, ensuring the user can always have a quick-access view of all the sites' parts — plus, navigating to the shelf menu doesn’t sacrifice the user’s place in the canvas.
This index allows everyone from casual visitors to those looking for specific information to navigate the site intuitively and with ease, and wander for as long as they like with the knowledge that they always have the ability to return to a clear, crisp, traditional menu.
Ventureland
Building an edgy digital home for Prettybird’s creative partner
Prettybird’s expansion into original film and content production through their partner company, Ventureland, called for a digital expression with a sense of edge and experimentation. Building on our prior brand work with Ventureland, we carried that spirit into the site.
Inspired by the idea of a prism, the experience plays with reflection, movement, and surprise as users scroll. Clean editorial layouts ground the experience, balancing experimentation with clarity and rhythm.
To provide a sense of groundedness in this dimensional space, we incorporated elements of classic magazine design that simplify content and bring the user back down to earth — before launching off again.
