Fuzzy Door, the entertainment powerhouse founded by industry legend Seth MacFarlane, came to us to bring their brand to life digitally — we came through with a fresh, functional website and strategic content to carry the brand’s heartbeat across social media platforms. With their new site, a comprehensive content style guide, and ongoing social content programming, Fuzzy Door is set up to showcase the humanity behind their work, engage their devoted audience, and continue to grow and attract new fans of all their shows.
Fuzzy Door
A strong digital foundation for Seth MacFarlane’s production company
Fuzzy Door A strong digital foundation for Seth MacFarlane’s production company
Content
Leveraging a one-of-a-kind voice for a unified presence
To know Fuzzy Door is to know Seth MacFarlane. We wove the entertainer’s distinctive voice into a complete content style guide, offering a north star for the brand to rely on during launch and beyond to unify their tone across all platforms, and in turn, build brand recognition through every content channel they engage.
Social Production
Connecting with audiences through creative content
We launched Fuzzy Door’s presence across social media by showcasing the studio’s diverse slate of hit shows, blending exclusive behind-the-scenes content, repurposed content with a fresh perspective, and original videos that coincide with trending moments. We focused on tapping into the passion of their dedicated fan base, continuing to generate buzz and excitement with each post. Through this approach, we have captured the growing reach and engagement of Fuzzy Door, continually amplifying their impact in the entertainment space and driving both connection and momentum across platforms.
Digital
Designing a site that’s steeped in personality and built to grow
We built Fuzzy Door’s new digital home base with sleek flexibility as a top priority, and the resulting site has the space to show off all the capabilities boasted by the company. With Family Guy style staff illustrations and animations that mimic the motion of a door, we injected each page with playful details true to their inimitable brand, paying homage to the legacy of their early creations while anticipating future growth.
