Since its inception in 1949, LA-based Gersh has emerged as one of the biggest names in talent and has solidified their status as a top-tier full-service agency. With a legacy long established, they found themselves in need of a refresh, which led them to Funkhaus. They sought an agency to be a true partner throughout the process, provide direction and creative expertise, and deliver a website reinvention that captured everybody’s desires and dreams. With a reverence for the agency’s history, we gave them a fresh new digital presence that reflects their future.
Gersh
Strategy
Creative partnership with a pillar in the world of entertainment
We began our process by interviewing stakeholders across the company’s many departments to understand what each individual unit needed this new website to provide.
![](https://api.funkhaus.us/wp-content/uploads/2024/05/Gersh-Rapid-Fire-Divisions-1.jpg)
Weaving those findings together, we developed a design language and a plan for their digital presence that was a uniform umbrella for the company to live under while individually speaking to the needs of each of the business’ arms. Their industry is one that traditionally opts for a conservative and restrained look, however Gersh was willing to push the bounds in their digital presentation, ultimately opting for a visual-first design.
![](https://api.funkhaus.us/wp-content/uploads/2024/05/Gersh-Global-Branding.jpg)
Website
Refined design to launch the brand into future ventures
With the use of their signature blue as a connective theme, Gersh’s new website is a modernized iteration of their distinct and discerning digital identity.
We wanted to make it immediately clear to the user that Gersh is a vessel with which creativity happens, so we jumped right into that messaging with a homepage that puts their name front and center. A masked video moving within the letters of their name energizes the visual impact and nods to the breadth of work going on at Gersh.
![](https://api.funkhaus.us/wp-content/uploads/2024/05/Gersh-Home-to-Menu.jpg)
Design
Communicating a modern legacy through type
Type throughout the site was selected with strong rigor, always staying true to the foundational feeling of their brand. In service of a minimal look, type remains lowercase across headings and navigation, projecting a humble confidence and a sense of approachability.
![](https://api.funkhaus.us/wp-content/uploads/2024/05/neue-montreal.jpg)
Their 1960’s-inspired navigation menu, with a form more closely resembling a paragraph than a list, adds a sense of relaxed timelessness and enduring style. The resulting visual feel is akin to their legacy: classic with modern touches.
![](https://api.funkhaus.us/wp-content/uploads/2024/05/gersh-menu3.jpg)