London-based boutique editing company Giant Owl is a small but mighty creative collective with an impressive portfolio and aspirations for growth. They came to Funkhaus for a new visual identity, including a new website and strategic content direction, that celebrates the company’s superpower of collaboration, presents an elevated yet understated aesthetic, and honors the company’s size while positioning them for growth in the industry.
Giant Owl
A reinvented identity for a collaborative editing collective
Giant Owl A reinvented identity for a collaborative editing collective
Brand Identity
Defining the brand through a simple, sleek, and confident mark
Giant Owl’s updated brand identity needed to reflect their precision, creativity, and confidence. We distilled their essence into a streamlined wordmark, allowing the name to stand boldly on its own. Subtle design elements within the typography nod to their avian namesake, with curated cutouts that evoke talon-like angles. The choice of Camel case and a carefully restrained font weight strikes a balance between boldness and approachability — qualities that define their work and their collaborations.
Digital
Crafting an intentional platform that amplifies the work
The new Giant Owl website serves as a refined showcase for their best work, demonstrating the impact of their collective creativity. Inspired by the thoughtful, meticulous nature of their editing process and the unique atmosphere of their London studio, the site is designed with structure and clarity in mind. A minimalist yet inviting aesthetic ensures that their portfolio remains the focal point, while imbuing the experience with warmth and personality.
Content
Sharpening the tools to tell a cohesive brand story
To complement Giant Owl’s refined visual identity, we developed a comprehensive content style guide that ensures consistency across all brand communications. With clearly established positioning and voice guidelines, they are now equipped to articulate their approach and philosophy with clarity. This strategic foundation enables them to present a compelling narrative to prospective clients while reinforcing their reputation as a highly skilled and collaborative creative partner.
