Greenpoint has been making films from the mean streets of Brooklyn since 2003, and have always hustled across-genres and capabilities to make great content come together. Over the years, they had self-made brands and websites to get by, but looked to Funkhaus to finally put them on a level equal to the caliber of their work.
Brand Identity Design
Attitude with a grown-up polish
Greenpoint Pictures are original Brooklynites, so there’s a natural grit to their approach that we wanted to capture with the brand identity. The final mark finds that attitude in the sharp edges and stamp-like quality of the characters, but there’s a clean sophistication to the system that is appropriate for their polished, veteran operation.
Motion against motion
The principals at Greenpoint gave us a major charge for our website project together - don’t be afraid to push the creative, to do something brave. This gave us the license to showcase their video work in non-traditional layouts, utilizing motion and brand colors to provide a pathway for user exploration.
“We were blown away by Funkhaus’ work from the first presentation. People that run this business are creators, and what they created for us couldn’t have been better.”Michael Kuhn, Founding Partner and Director