To reach a new generation and support ongoing product releases and philanthropic initiatives, Elizabeth Taylor’s team sought a refreshed digital presence. They tapped Funkhaus to redefine the brand and lead content marketing that could honor her legacy while making it newly relevant. Through a modern website and an ongoing storytelling program, we highlight her iconic career and her groundbreaking work in HIV/AIDS advocacy for today’s audiences.
Elizabeth Taylor
Telling the story of a one-of-a-kind legend across platforms
Photo by: Mark Shaw / MPTV
Photo by: Mark Shaw / MPTV
“Funkhaus is thoughtful, responsive, and deeply committed to understanding our values and communicating them clearly. They bring real passion to their work and are a joy to partner with.”
Quinn Tivey, Co-Trustee Elizabeth Taylor Estate
CONTENT
Editorial Storytelling That Honors a Legacy
Our editorial program is designed to celebrate Elizabeth’s life and set the record straight on stories that have often been misrepresented in the press. Through in-depth storytelling on the website, we provide exclusive insight for both longtime admirers and newer audiences, covering everything from new products and business initiatives to defining moments from her remarkable career and activism.
Content Built for Engagement and Discovery
We optimize every piece of content for search and audience intent, focusing on stories people are actively seeking out. This approach not only deepens engagement but also strengthens House of Taylor’s SEO, ensuring Elizabeth’s legacy continues to reach and resonate with fans around the world.
ELIZABETH TAYLOR AIDS FOUNDATION
Extending the brand to all touchpoints
In tandem with the content programming and web identity of House of Taylor, we re-launched The Elizabeth Taylor AIDS Foundation to be a hyper-clean presentation of their mission, with clear calls-to-action to get involved and donate. Executing a social media program for ETAF as well helps further familiarize viewers with the work of this vital organization and keep messaging consistent across entities.
