Hyperloop has been redefining modern transportation, and during their period within the Virgin Group, the company turned to Funkhaus to refine their brand. Our work focused on updating their identity and improving how it was expressed across all marketing channels.
Virgin Hyperloop
Re-imagining the future of transportation
Identity Design
Unifying Two Global Transportation Innovators
Through our strategy-driven exploration, art direction, and a holistic design approach, we developed a humanized vision of the future that was carried through applications from infrastructure to promotional materials.
Paying homage and respect to the identity guidelines of these iconic brands, the graphic system was built around the strength of the partnership and the timeless loop device. The logotype customizes the typeface Aeonik (originally designed by @cotypefoundry) and played with shape to infer speed and movement.
Campaign Ideations
Future Visions Manifested Today
With a technology development horizon that is measured in future decades, we played a partnership role by ideating and designing concepts for experiential installations, marketing roadshows, and social campaigns that could educate both public and private sectors on the exciting advancements Virgin Hyperloop will be bringing to communities around the world.
