JOJX has no problem defining who they are as a brand, but translating all of their distinct tonal elements into a focused website meant reimagining the ways in which digital can capture a brand from the very first tap or click.

Each piece of the JOJX website works to create an immersive experience that captures the unique vibe of the brand, be it the use of negative space or the thumbnail layout that makes each view new. Blending bold with minimal, we honed in on the power of juxtaposition and interaction to turn a specific visual aesthetic into a sleek site that invites exploration at every turn.