Moving Picture Company is behind some of the most iconic films and commercials in the world, bringing everything from editing artistry to detailed coloring capabilities to any project that comes their way. Ready to reposition themselves as the ultimate storytelling collective, we worked to fuse creative heritage with possibility by creating a website that captures the intricacies of a VFX house that is so much more than VFX.
A rooted visual language to unlock the MPC story
Moving Picture Company’s creative ethos is rooted in the art of creating content that moves people—it’s cinematic and transformative. We interpreted their identity through motion and storytelling in the context of web to craft a fluid brand experience.
Custom Reel Builder Function
Empowering users to explore and share
Looking to differentiate the MPC experience from the traditional format of other VFX websites, we strived to create an editorial-focused layout throughout the site. Encouraging exploration, we built a custom "Playlist" function for viewers to add content to their own personal, shareable reel.