Not Just A Label is a destination designed to connect, support, and empower the rule-breakers, off-beat thinkers, and the emerging and independent designers in the fashion industry. With more than 35,000 users, NJAL is home to an ever-growing community of creatives, and we were tapped to develop a content marketing program to showcase the stories, collections, and voices of fashion’s next generation
Not Just A Label
Content Strategy & Editorial Production
Thinking beyond the fashion spread
NJAL came to us on the precipice of launching a new brand identity that was set to better reflect the fresh creativity and international flavor they hoped to attract. Working with this new visual identity, we created a content program rooted in their distinct brand voice and established the foundation for a continued content partnership that amplified their global reach while cultivating a stronger community. We developed and managed a longform editorial feed with original and engaging branded content, which cemented NJAL’s website as a destination for industry news, environmental trends, and interviews with emerging voices in fashion design. Maintaining a regular blog drew over 100k+ monthly visitors to their website.
Social Media Strategy & Newsletter Production
An ecosystem of social storytelling
In addition to a robust editorial program that included regular newsletter sends, we created a social media strategy to guide content creation and community management. We crafted social design kits and launched a revamped social program that further established NJAL as an innovative leader in the fashion industry.