A short while after the launch of STALKR’s website, in the throes of our ongoing content collaboration with the creative montage production company, we started to discuss the possibilities for how they could make a mark in the physical space. The executive team at STALKR wanted a beautiful, high-end branded piece that they could leave behind in meetings that could serve a functional – and delightful – purpose.
The thought process centered around the ability to meet that upscale need while creating a suite of “leave-behinds” that fit within the overarching stealthy, sleek, and understated tone of STALKR. What we landed on, and indeed what excited our designers and the principals at STALKR, was a collateral suite that included a laptop folder, postcards, a map, pins, hoodies, hats, and tote bags.
Each one of these pieces was considered in their own right, and work together to create a cohesive narrative for the brand. For the folder, we used two types of paper to achieve the perfect balance of lightweight and durable, that could fold but not crack. Keeping in mind the multi-functionality that STALKR wanted to achieve with the product, we envisioned these folders as not only holding our maps, postcards, and pins, but as something a client – or potential client – could use long after as a laptop sleeve.
With the postcards, we selected stills for print and designed one-of-a-kind cards on smooth matte black paper stock, that required us to track down a printer who could tackle the challenge of printing white ink on black paper – no small hurdle, we came to find.
The maps were printed on a matte paper with a spot gloss for the graphics. When hung up on a wall, the light hits the map in such a way as to show off the dot matrix which jumps off the metallic matte paper with a true brilliance that’s a rare quality in black-on-black materials.
On the tote bags, we chose a durable rubberized ink that shockingly becomes better with time. As the bag is washed and used the ink retains its true black, while the bag fades making the brand all the more prominent, a sneaky nod to stealthy filmmakers at STALKR.
The end result of this focused effort is a thoughtful and stunning suite. Every piece was created with the brand’s identity in mind and contains intricate details that make the item, and the company, stand out. We’re proud to showcase this work that will serve STALKR for years to come!
