The Lift

A refined look and strategy to reflect a pivot made by Mexico’s leading producers

The Lift A refined look and strategy to reflect a pivot made by Mexico’s leading producers

The Brief

The Lift has been a leader in commercial and film production services for over a decade, and a longstanding partner to Funkhaus. The passion and professionalism with which they help bring their collaborators’ visions to life have raised the standards for the craft and creativity in Mexico and beyond. As the company expanded, they pivoted their business model to be producer-forward, and asked us to reimagine their brand and website with this new shift in focus.

Our Role

Strategy, Positioning, Identity, Digital, Content


Website Design

An artful emphasis on the Producing heartbeat

Marking our second website project with The Lift, our main directive was to define a visual style that reflected their matured value proposition and scope. With their focus shifted to a Producer-forward model, we took inspiration from the editorial layouts in art books to match their cinematic art-house output. The final design has a clean aesthetic, a new typeface, more vibrant colors, and a functionality that feels akin to flipping through a book.

"The personal relationship that we have built over the years. We don't see Funkhaus as a vendor, we see them as an important partner."

Brand Identity

Updating a hardworking logo for the international market

Our first project with The Lift team in 2011 was redesigning their identity, which had local recognition but needed an update for the international market.

Content Strategy & Copywriting

Telling stories with personal and regional flavor

The content marketing program we designed for The Lift captures their evolving capabilities within creative production services and the unique spirit of their company culture. Using a Blog, Social Media, and a monthly Newsletter, the content program strategically casts their expertise and pride for Mexico at the core of their brand narrative. The content program has been a proven sales tool as they continue to attract international clients to Mexico and define their country as a diverse production destination.

"One name consistently came up: Funkhaus. We didn't even have a second choice, we knew it had to be them. Since relaunching our brand and first website together in 2014 we have seen exponential growth in leads and sales. Leads have consistently gone up over 35% from year to year and sales an average of 30% annually."

Jose Barrera, Executive Producer