The Sausage Project set out to redefine how consumers perceive chicken sausages; health-conscious but indulgent, everyday but exciting. With bold branding in place, they needed a digital experience that would translate that energy and drive consumer curiosity and retail partnerships. Funkhaus was tapped to bring this vision to life, crafting a website that extends the brand’s playfulness into the digital space and invites users to discover, engage, and become hungry for more.
The Sausage Project
Creative direction and web design for a CPG brand with big personality
The Sausage Project Creative direction and web design for a CPG brand with big personality
Creative Direction
A digital narrative that builds an immersive brand world
We took The Sausage Project beyond the packaging, crafting a lifestyle-driven experience that positions the brand as an essential part of modern eating habits. Designed to resonate with busy families, working millennials, and fitness-minded individuals, the platform highlights the versatility of the product through engaging content, from vibrant storytelling to recipes that inspire action. Every design choice reinforces the brand’s personality - bold, playful, and unexpected.
Art Direction
Vibrant and evocative imagery that amplifies brand appeal
We reimagined traditional CPG product photography by embracing an editorial-style approach that reflects how people actually use these sausages in their routine. Through striking visuals that balance product appeal with practical applications, we captured the product’s versatility in ways that feel aspirational yet attainable. From banner images that feature the sausages front and center to macro images of ingredients to action shots of products on a fork or a skewer, we detailed everything we needed to showcase the versatility of the product in an enticing way.
Digital
Seamless and brand-forward web design that drives discovery
The Sausage Project’s website is designed to do more than inform; it builds intrigue, educates effortlessly, and makes the brand unforgettable. We implemented a color-driven storytelling approach that helps users understand flavor profiles and strengthens brand recognition across digital and physical touchpoints, ensuring a seamless experience from online browsing to in-store discovery. Thoughtful navigation and content hierarchy keep the focus on engagement, inviting users to explore the product’s unique attributes and fostering a connection that will keep them returning to the brand.
