Nonprofit organization US United came to Funkhaus with a clear mission to promote unity in the United States, but in need of a digital presence to match. Starting with 700 followers, they aimed to strengthen their voice online and build a platform that reflects their growing movement. Weeks into our collaboration, they launched a nationwide road trip: a defining moment that brought their mission to life in real time and gave us a unique chance to shape how their story is told.
US United
Creating content for a movement of connection
US United Creating content for a movement of connection
Strategy
Defining a focused digital voice that amplifies impact
First, it was crucial to help their organization refine their narrative, taking a broad, heartfelt idea and turning it into a cohesive brand story that people could engage with and rally together for. We offered creative guidance across messaging, tone, and content direction, ensuring every piece of communication reinforced their core belief that unity begins with understanding. Through consistent social strategy and creative refinement, we helped focus their storytelling into something that resonates.
Content
Growing a following through compelling social storytelling
As their team made their way across the county on their Unity in Action Road Trip, we held down socials with a steady stream of video content documenting US United’s journey. From intimate conversations with locals to reflections from their Sheriff’s Unity Network, we transformed on-the-road footage into compelling posts that carried the warmth and optimism of the movement. In just six months, US United’s audience grew to over 2,700 followers, driven by a mix of organic storytelling and strategic boosting.
