Since 2014, Hyperloop has been working on the future of transportation, but its brand was stuck in 2017 when they were acquired by the Virgin Group. With only a small internal design team, they approached Funkhaus to audit and level-up their identity and its expression across their marketing efforts.
Unifying Two Global Transportation Innovators
Through our strategy-driven exploration, art direction, and a holistic design approach, we developed a humanized vision of the future that was carried through applications from infrastructure to promotional materials.
Paying homage and respect to the identity guidelines of these iconic brands, the graphic system was built around the strength of the partnership and the timeless loop device. The logotype customizes the typeface Aeonik (originally designed by @cotypefoundry) and played with shape to infer speed and movement.
Future Visions Manifested Today
With a technology development horizon that is measured in future decades, we played a partnership role by ideating and designing concepts for experiential installations, marketing roadshows, and social campaigns that could educate both public and private sectors on the exciting advancements Virgin Hyperloop will be bringing to communities around the world.