Adidas Originals has long extended its brand into creative culture, especially music. Each year, they bring together dozens of artists and producers for a week-long residency at LA’s Paramour Estate to explore what collective experimentation can create. The resulting cross-genre project needed a digital home, and our friends at Yours Truly Creative tapped Funkhaus to bring it to life online – a collaboration that ultimately earned us a Webby.
Website Design
Music Appreciation through UI
We were given free rein to create a showpiece website that would function as a virtual representation of the music - multiple inputs coming together as one. We created a diptych music player paired with a dual-cursor that randomizes image combinations as a user listens to a track, effectively auto-art directing a background vibe to the audio experience.
The selected imagery is color-matched through an algorithm and then played in a tonal timeline for the audience to sit back and enjoy the album.
Knowing the audience
From the beginning, we knew a large segment of the audience would be on mobile, so we built the website entry-point to auto-detect when a user is on their phone. We then feed them instructions to rotate their device in order to optimize the desktop version and experience the full diptych concept in a mobile-friendly screen.
