What does it take to create a website for a legend? When it came to the Elizabeth Taylor website and content marketing program, we worked to incorporate a legacy unlike any other—one that spans a ubiquitous career in both activism and acting. Featuring a modern design with a classic touch, the site anchors the past in the present with powerful imagery, an immersive timeline, and so much more, while ongoing content find unique angles to connect Elizabeth’s life to modern day happenings.
Supporting and maintaining a legacy brand from House of Taylor
Elizabeth was an outsized personality and force for good in her lifetime, and her energy continues to inspire old and new fans alike. By pairing archival content, the Foundation's ongoing events, and products created in partnership with House of Taylor, our strategic content marketing program keeps Elizabeth's persona as a celebrity influencer active today. With in depth storytelling for the website, we provide exclusive insight to old and new fans alike; while our social channels integrate content that touches on day to day happenings in the world of entertainment, aiming to keep a Hollywood icon as relevant as ever.
Extending the brand to all touchpoints
In tandem with the new ET.com, we re-launched the Elizabeth Taylor Aids Foundation to be a hyper-clean presentation of their mission with clear call-to-actions to get involved and donate.