What does it take to create a website for a legend? When it came to the Elizabeth Taylor website, we worked to incorporate a legacy unlike any other—one that spans a ubiquitous career in both activism and acting. Featuring a modern design with a classic touch, the site anchors the past in the present with powerful imagery, an immersive timeline, and so much more.
Elizabeth Taylor A digital persona inspired by a one-of-a-kind legend
Supporting and maintaining a legacy brand from House of Taylor
Elizabeth was an outsized personality and force for good in her lifetime, and her energy continues to inspire old and new fans alike. By pairing archival content, the Foundation's ongoing events, and new creative strategy, we oversee a content marketing program that keeps Elizabeth's persona active as a celebrity influencer today.
Extending the brand to all touchpoints
In tandem with the new ET.com, we re-launched the Elizabeth Taylor Aids Foundation to be a hyper-clean presentation of their mission with clear call-to-actions to get involved and donate.